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The Rise of Digital Marketing: A Gamechanger

The Rise of Digital Marketing

Digital Marketing Vs Traditional Marketing

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually it involves an electronic device that is used to purchase something online.

Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Up until the development of the internet in the 1990’s, traditional marketing was probably the only type of marketing available.

The Case for Digital Marketing

Digital marketing cannot be ignored by businesses big and small. In this article, we explore 5 reasons why.

1. Digital Marketing Costs Less

Traditional marketing campaigns, including print and television cost a lot more and the Return of Investments (ROI) are difficult to track.

Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start and prevent overspending on underperforming campaigns.

2. Small Businesses are More Competitive

Digital marketing closes much of the gap between companies of different sizes because it avails each level with many of the same resources. Big companies with larger budgets will be able to spend more on paid ads and advanced software but digital marketing gives SMEs more opportunities to compete, improve brand awareness, and build an audience.

3. Social Media Builds Trust

A referral from a friend on social media instantly makes a company more trustworthy to potential customers. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust.

4. Analytics Improve Business Models

Measuring digital analytics helps companies make informed decisions about where to invest their resources, improving efficiency. Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all of the data automatically available. View reports on dashboards for easy visuals, and map the customer journey, measuring performance metrics at each step.

5. Digital Delivers Personalized Attention

Tech-savvy marketplaces have led customers and buyers to expect individual, personalized attention. Digital marketing eliminates the old “one size fits all” approach to marketing by giving companies better insight into segmentation. Using results from customer behavior tracking to personalize outreach creates the ideal customer experience. A better customer experience means increased trustworthiness and loyalty, more closed accounts, and a growing team of brand advocates.

The Rise of Digital Marketing | Careers for students

Careers in Digital Marketing

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

Many new digital marketing jobs have been created because of the rapid adoption of digital marketing. According to, the Top Trending Digital Marketing Jobs in 2023 are as follows:

1. Social Media Coordinator

2. Graphic Designer

3. UI/UX Designer

4. SEO Specialist

5. Data Analyst

6. Web Developer

7. Email Marketing Specialist

8. Product Marketing Specialist

9. Paid Marketing Specialist

10. Content Writer

11. Digital Marketing Manager

As the digital landscape is ever-evolving, digital marketing jobs are among the most profitable jobs. Today, most businesses exist both physically and digitally, having at the very least a website or a social media account for an online lead generation. Thus, it’s likely that the demand for digital marketing jobs will continue to grow.

Interested in enrolling your students for digital marketing ApLM courses?

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